Hi, I’m Anna, a curious digital designer, creating thoughtful, human-centered experiences with personality.

I work across digital systems and material observation, and I’m interested in how we see, collect and structure everyday life.

My journey into UX/UI and product design started after I had been running my own brand ‘AMA Designs’ for many years. Building my own brand identity and digital presence was, for me, the most exciting part of the process. I loved creating a visual system and digital experience that told my story and a brand that people came to know and experience out in the world. This is a feeling that I knew I wanted to provide for other businesses. 

Being a qualified UX/UI designer has trained me to always be searching for problems to solve and missed opportunities. No digital experience is ever fully complete, there are always opportunities to improve and optimise to make things clearer, easier to use and of course, more visually engaging. This is where I come in! 

My experience in tech combined with my visual background means that I can offer a full end-to-end service, creating brands with personality and digital platforms that are fully equipped to best facilitate them.

I strongly believe that thoughtful design can make a genuine impact in people’s lives and I would love to help tell your stories!