I’m Anna, an Experience Designer shaping brands and businesses with the power of UX/UI & Creative Direction.

I started out designing things you could hold, now I build experiences that feel just as real. With a background in phyiscal product design, branding, and a diploma-qualified UX/UI practice, I now focus on solving problems through thoughtful, human-centered design.

Curious how I made the leap from handmade to high-tech?

About Me
About Me

OBJ.INDX

Date: 2026

OBJ.INDX is an ongoing digital archive of material items I have collected and stored.

Roam

Role: UX/UI Designer

Date:2025

This project involved designing a hotel booking platform focused on simplifying the user experience while showcasing unique hotels known for their design and craftsmanship.

Ama Designs

Role: Brand designer, Graphic Designer, Website Designer, Packaging Designer, Product Designer

Date:2017-2024

I built AMA Designs as a modernist brand, designing both the identity and the products to form a bold, cohesive collection.

Client Testimonials

  • "Working with Anna has been fantastic. She revitalised our pet food website, making it more customer-friendly and beautifully aligned with our brand ethos. Her optimisation work has not only improved the look and feel of the site but also boosted our sales and visibility, driving more customers to us. Anna has a great eye for design and really understood our vision, we’re very pleased with the results!"

    Deana & Lloyd

    Martha & Moose

  • "Working with Anna was a fantastic experience - she's a skilled, reliable, and collaborative designer who brought real strategic thinking to our projects. Her expertise with tools like Figma, Adobe Creative Suite, and Notion helped streamline our workflow, and her user-centered approach consistently elevated the quality of our design solutions. Anna's professionalism, clear communication, and ability to think critically about both design and product goals made her an invaluable part of the team."

    Pammy Alexander

    Mirari Attire & Ugly Vintage

  • "Anna had the skills we really needed to bring our furniture show website to life. She understood our vision right away and created something that gave us a strong online presence and helped with sales, all in a very short timeframe. She’s been great to work with on this and other projects, always making the process easy and enjoyable."

    Megan Waterston

    Ideal Living

  • "I hired Anna to take some natural headshots of me for my social media and online presence and she delivered exactly what I envisioned; she captured a really approachable yet professional energy. I'd definitely recommend her to anyone who's tired of generic looking corporate headshots."

    Daniel Dewolfe

    Dewolfe Tattoo